Some Long-Overdue Updates

There was a time when I wrote and published posts here every week, but the last time I wrote to you was more than 6 months ago. I don’t really know how, but I still get people coming to this site every day, reading about personal experiments or how to change habits. Not as many as before, but it’s nice to know so many people out there are interested in their own growth and change.

Some of the people I’m closest to are going through pretty big life changes right now. Quitting jobs, starting businesses, ending or beginning relationships, moving. It makes me happy, being around change. The energy is sort of infectious, and I can’t help but get a little swept up in the momentum.

Sometimes I find it hard to keep up my own momentum over long periods of time. I’m prone to taking on too much at once, and end up working in fits and starts. Maybe I have ADD. I don’t know. This project is a good example. It’s never been my main gig. I run a business, technically two businesses, that I spend most of my time working on and in.

I still love this community and this project. I’ve still been doing experiments, but I’m long-overdue for an update. So, here’s what I’ve been up to lately.


I’ve always hesitated to write about my other ventures here. I don’t remember exactly why, but it felt like too much business talk would distract from the things you experimenters are working on in your own lives.

Most of you who I’ve talked to over the years, at least those of you who are doing your own personal experiments, are trying to make lifestyle shifts. Waking up earlier, eating better, exercising more consistently, showing up more in relationships, creating more art… that sort of thing. But I know a lot of you are also working on businesses, starting your own blogs or websites, growing your own communities, offering your services for money.

For entrepreneurs, the distinction between business and lifestyle is pretty moot. I started this project five years ago because I was a workaholic and I wanted to stop working late.

I don’t know why I ever thought it would be wrong to write about business here.

So, that’s one thing I’m going to start doing differently. I’m going to start writing more about entrepreneurship.

Some of the most popular posts I’ve ever shared have been about business:

  1. I know several people who have read and followed The Two Most Important Rules for Entrepreneurs to build successful companies.
  2. Back in 2013, I challenged you to build a new lifestyle business. I took that challenge and ended up creating a business I still run today.
  3. We hosted a Secret Project Challenge back in 2014 that resulted in several of you creating new businesses. Some of my favorite stories are from experimenters who surprised their family members with news of their new venture.
  4. In 2015, we launched the Personal Experiment Challenge and many of you created new businesses alongside your peers who were changing personal habits.

The point is, I’m going to start sharing more business and entrepreneurship posts here. It’s always felt a little strange to keep those worlds apart, so I’m going to combine them and see what happens.


If you’re one of the few people who follow me on Instagram, you’d know that travel and adventure are really important to me.

And apart from a few mountain climbing stories, this is another part of my life that I’ve largely kept off of this blog. Like with business topics, I’m not totally sure why. So, that’s going to change too.

A lot of the challenges and experiments I take on are related to travel or fitness in some way. I spent a month in China earlier this year, which was really wonderful. Last year, I spent a month in South America. I try to work when I travel, but I’m not as good at it as I could be. So, that’s something I’ll be working on and sharing more about.

Mental Health

Someone once said that being an entrepreneur is 100% about managing your own psychology. I think that’s true.

We’ve done some mental health related experiments before. We hosted a big mindfulness challenge a few years ago and had people all over the world committing to meditate every day. That was a lot of fun. I’d like to do more experiments like that.

This project is essentially about change and growth. We have some simple beliefs. When you treat your personal growth as an experiment or a challenge, you’re more likely to be successful. Change becomes fun instead of hard.

But of course, any kind of growth or change can also bring discomfort. You wouldn’t be here if you didn’t know that, and if you didn’t have goals that stretch you to do more than you have before.

Many of the changes you will try to make may bring on fear, anxiety, stress, depression, frustration, disappointment. I’ve struggled with all of those things. A lot. So, we’re going to talk about them more. I’ll share my struggles with depression and fear and that little strategies and experiments I’ve used to push through them.


There’s a magic in creating something new in the world that didn’t exist before. Art, businesses, communities. All of them started from nothing. A lot of them started as experiments. So, we’re going to talk more about creativity here too.

The last time I shared something here, I was writing about disappointment. Since then, I’ve been disappointed in not sharing more regularly with you.

I’ve been busy making things and taking on my own experiments and challenges. I’ll share more about them in the coming days.

Thanks for reading. I hope you’ll stick around.


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  1. Braxton says:

    Funny you post this today. I follow both your personal and this page on IG, and today, I unfollowed the Monthly Experimenta because I figured it was dead. Glad to see you’re still holding on!

  2. Here’s a Monthly Challenge for you, John: post here once a month. Here are the rules: there are no rules. Write about whatever you feel like: business, entrepreneurship, climbing, or your upcoming new career as an outdoor photographer.

    It’ll be good for you to post once a month, but it’ll be even better for us as we’ll get to hear from you and maybe a little bit of your wisdom will spill onto us. Something we miss and need on a more regular basis.

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